About

My name is Alexandra and i’m a Stockholm based Art DirectorAs an Art Director, I am deeply passionate about creating communication that resonates, inspires, and connects. Since I first started exploring color and form, I have been fascinated by how visual elements can convey complex messages and forge a meaningful connection between brands and their audiences.

My approach is rooted in design thinking, with a strong focus on purpose and goals. I believe design should not only be aesthetically pleasing but also functional and strategic. It’s about finding the perfect balance between creativity and efficiency – solving problems in ways that captivate and engage.

I tailor my visual expressions to meet the unique needs of each project, rather than adhering to a specific style. Every solution is built on understanding the target audience, the brand’s essence, and the objectives we aim to achieve. As Paul Rand so eloquently put it: ”Design is so simple, that’s why it’s so complicated.”

With experience working on projects of varying scales – from concept development to final delivery – I am committed to creating designs that are both strategically sound and visually impactful. Every assignment is an opportunity to contribute to something meaningful, whether it’s a campaign, a brand identity, or a digital experience.